Marketing Manager

Location

Jamestown, NY

Function

Administrative

Experience Level

Non-production salaried

Job Type

Permanent

Work Schedule

Full-time

Job Title: Marketing Manager

Dawson Metal Company and Dawson Doors seeks a qualified Marketing Associate/Manager. We are seeking an individual that is both creative and analytical. These skills will be used in tandem in order to create and execute marketing campaigns to enhance and enrich our company’s image and sales opportunities. The Qualified Individual will be responsible for planning, directing and coordinating all marketing opportunities and strategies.

Key Job Requirements:

  • Create engaging content for our website as well as oversee creation of print media
  • Develop strategies and tactics to drive traffic to our website
  • Measure and report performance of marketing activities using Google Analytics or other relevant reporting tools
  • Coordinate all marketing initiatives to align with companies top line sales objectives
  • Analyze customer behavioral traits and align advertising campaigns accordingly

Responsibilities:

  • Learn and retain knowledge of all Company key processes
  • Establishing marketing goals to ensure profitability of products and/or services
  • Developing and executing both short and long-term marketing plans to ensure the growth and profitability of the company
  • Planning and overseeing production of print, electronic and direct mail advertising for the company
  • Working with creatives in copywriting, design and layout to produce branded marketing materials
  • Conducting marketing survey on current and new product concepts
  • Create monthly marketing reports which track effectiveness of all marketing initiatives
  • Work closely with Companies inside sales force as well as outside sales representatives to monitor and track results of submitted quotations

Qualifications:

  • BA / BS in Marketing, Business, or Communications preferred – Associate degree with relevant experience will be considered
  • 3-5 years marketing experience
  • Strong knowledge of website analytic tools (Google Analytics, NetInsight, Omniture, etc.)
  • Proficient using all Microsoft Office software
  • Excellent written and verbal skills are a must
  • Design skills in multi-media platforms (print, web content, photography, video)
  • Solid References
Apply

For more information, contact our human resources representative

Leilonni Goodwill
[email protected]
+1 716 664-6317

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